Lit Collective faced significant challenges with their digital marketing efforts. Their conversion rate was alarmingly low, and their advertising campaigns lacked distinct, engaging, and unique creative assets to captivate their target audience. These shortcomings hindered their ability to effectively connect with potential customers and achieve their growth objectives.

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To address these issues, we leveraged our deep expertise in Conversion Rate Optimisation (CRO) and creative strategy. Our first step was to design a comprehensive plan aimed at improving their website’s performance and user experience, ensuring every touchpoint was optimised to drive conversions. Simultaneously, we introduced our proven creative framework.

This involved organising a professional shoot where the Lit Collective team supplied raw visual assets. These raw materials served as the foundation for us to craft compelling, high-quality creative outputs tailored to resonate with their audience.
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We complemented this with a robust media buying strategy, utilising data-driven insights to refine targeting, ad placements, and audience segmentation. This holistic approach ensured their marketing efforts were cohesive and effective, covering both the creative and operational aspects of their campaigns.

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